Last verified: October 20, 2026
Black Friday 2026 is Friday, November 27, 2026, in both the US and UK. In the US, it falls the day after Thanksgiving, which is Thursday, November 26. Cyber Monday follows on Monday, November 30, 2026, creating the main four-day Black Friday shopping weekend.
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When is Black Friday 2026?
Black Friday 2026 is Friday, November 27, 2026.
The date is tied to the US Thanksgiving calendar. Thanksgiving falls on Thursday, November 26, 2026, making the following Friday November 27. Timeanddate lists November 27 as the 2026 Black Friday date.
For shoppers, the important dates are:
| Shopping event | 2026 date | What it means |
| Thanksgiving | Thursday, November 26 | US holiday immediately before Black Friday |
| Black Friday | Friday, November 27 | Main Black Friday shopping day |
| Small Business Saturday | Saturday, November 28 | Shopping day focused on small businesses |
| Sunday | Sunday, November 29 | Part of the extended shopping weekend |
| Cyber Monday | Monday, November 30 | Major online shopping day |
The National Retail Federation describes Black Friday and Cyber Monday as part of a five-day shopping period beginning on Thanksgiving and running through the following Monday.
When is Black Friday 2026 in the UK?
Black Friday 2026 is Friday, November 27 in the UK as well.
Unlike the US, the UK does not use Thanksgiving to determine the date. The Black Friday shopping event has nevertheless adopted the same November 27 date in 2026.
UK consumer organisation Which? also lists Friday, November 27, 2026 as Black Friday and notes that some retailers extend their promotions through Cyber Monday on November 30.
That means UK shoppers can use the same basic calendar:
- Friday, November 27: Black Friday
- Saturday, November 28: Black Friday weekend
- Sunday, November 29: Black Friday weekend
- Monday, November 30: Cyber Monday
The practical difference is that UK retailers do not necessarily wait until November 27 to start their promotions. Many retailers now launch Black Friday campaigns earlier in November, and some begin offering deals weeks ahead of the official date. Which? describes this extended promotional period as part of the modern Black Friday shopping season.
When is Cyber Monday 2026?
Cyber Monday 2026 is Monday, November 30, 2026.
It comes three days after Black Friday and marks the end of the traditional Thanksgiving-to-Cyber-Monday shopping period in the US.
Cyber Monday is particularly relevant for online shoppers, but the distinction between Black Friday and Cyber Monday has become less rigid. Retailers can run online promotions throughout the entire Black Friday weekend rather than reserving online deals exclusively for Monday.
For shoppers, it makes sense to compare offers across November 27–30 instead of assuming that Black Friday or Cyber Monday will automatically have the lowest price.
Is Black Friday only one day?
Technically, Black Friday is one day: Friday, November 27, 2026.
In practice, the shopping period is much longer.
Retailers increasingly launch promotions before Black Friday and continue them through the weekend and into Cyber Monday. Which? says some retailers limit their promotions to the November 27–30 weekend, while many begin discounts earlier in the month.
This creates three useful periods to watch:
- Early Black Friday: Deals released before November 27.
- Black Friday weekend: November 27–29.
- Cyber Monday: November 30.
A retailer’s individual promotion schedule matters more than the calendar date alone. An early offer can sometimes be more useful than waiting for November 27, particularly when stock is limited or a retailer changes its promotion during the event.
When should you start shopping for Black Friday 2026?
Start researching before Black Friday rather than waiting until the morning of November 27.
Early preparation gives you time to identify the normal price of a product, compare retailers and decide whether a discount represents a genuine saving.
A simple Black Friday preparation plan is:
1. Make your shopping list
Write down the products you actually want before the sales begin. Separate essential purchases from items you would buy only at a particularly good price.
2. Check prices before the sale
Record the current price of important products. This gives you a baseline for comparing Black Friday discounts.
3. Compare more than one retailer
A percentage discount does not automatically mean the final price is the lowest available. Compare the actual selling price, delivery costs and relevant retailer terms.
4. Check coupon codes as well as sale prices
A retailer’s Black Friday price may sometimes be combined with a qualifying promotional code, while other offers may exclude discounted products. Read the individual offer terms before checkout.
5. Watch the entire November 27–30 period
Don’t assume that November 27 is your only opportunity. Cyber Monday arrives on November 30, and retailers can change their offers during the weekend.
What is the Black Friday to Cyber Monday shopping period?
The traditional US shopping period runs from Thanks giving through Cyber Monday.
In 2026, that means:
Thursday, November 26 → Friday, November 27 → Saturday, November 28 → Sunday, November 29 → Monday, November 30
The National Retail Federation specifically defines Black Friday and Cyber Monday as part of this five-day shopping period.
For shoppers, this is useful because the best opportunity is not necessarily confined to one date. Retailers can introduce, extend or change promotions throughout the period.
What should you buy on Black Friday?
Black Friday covers a wide range of product categories rather than one specific type of purchase.
Common categories include:
- Electronics and gadgets
- Computers and accessories
- TVs and home entertainment
- Fashion and footwear
- Beauty and personal care
- Home and kitchen products
- Appliances
- Toys and games
- Travel-related products
- Digital subscriptions and services
The right purchase depends on the price you can verify and whether you actually need the product. A large percentage discount is less meaningful when the original price is inflated or another retailer sells the same item for less.
Black Friday 2026 vs Cyber Monday 2026
| Feature | Black Friday 2026 | Cyber Monday 2026 |
| Date | Friday, November 27 | Monday, November 30 |
| Main association | Black Friday sales | Online-focused promotions |
| Part of Thanksgiving weekend? | Yes | Yes |
| US date | November 27 | November 30 |
| UK date | November 27 | November 30 |
| Should you compare prices? | Yes | Yes |
The traditional distinction between the two events is becoming less important because retailers can run online promotions across the entire period. The National Retail Federation describes both as components of the same five-day holiday shopping period.
How can you find Black Friday coupon codes and deals?
SavDeal lets shoppers browse coupon codes and deals from participating retailers before completing their purchase.
Start with the SavDeal Stores directory to find a retailer and check its available offers. SavDeal’s store directory includes categories such as fashion, electronics, health and beauty, travel, home and living, and outdoors.
For example, SavDeal currently lists retailer-specific promotional pages, where available offers can include coupon codes, sale deals and other promotions.
The basic process is:
- Find the retailer on SavDeal.
- Review the available coupon codes and deals.
- Check the offer’s terms and eligibility.
- Follow the offer to the retailer’s website.
- Apply the code at checkout when a code is required.
- Confirm the final price before completing the purchase.
SavDeal does not complete the transaction itself. Payment, order fulfillment, shipping and returns are handled by the retailer.
Are Black Friday deals available before November 27?
Yes. The official Black Friday date is November 27, but retailers can launch promotions earlier.
Current 2026 coverage already shows retailers running early Black Friday campaigns before the official date. For example, UK retail coverage has reported early Black Friday offers while identifying November 27 as the official Black Friday date.
This means shoppers should not treat November 27 as the first day on which Black Friday savings can appear.
At the same time, an early promotion is not automatically better than a later one. Compare the actual price and terms before buying.
What is the best time to shop during Black Friday weekend?
There is no universal hour that guarantees the lowest price.
The best time depends on the retailer, product and promotion. Some offers may be available before Black Friday, while others can appear specifically during the weekend or on Cyber Monday.
A practical approach is to track your target products from early November through November 30 and compare the actual prices rather than focusing only on the advertised percentage discount.
The National Retail Federation’s research also shows that shoppers increasingly spread holiday purchases across the season rather than concentrating every purchase on a single day.
Black Friday 2026 dates at a glance
| Date | Event |
| November 26, 2026 | Thanksgiving Day in the US |
| November 27, 2026 | Black Friday |
| November 28, 2026 | Small Business Saturday |
| November 29, 2026 | Sunday of Black Friday weekend |
| November 30, 2026 | Cyber Monday |
The key dates to remember
Black Friday 2026: Friday, November 27
Cyber Monday 2026: Monday, November 30
US Thanksgiving: Thursday, November 26
So, if you’re asking “when is Black Friday 2026?”, the answer is Friday, November 27, 2026 in both the US and UK. The main shopping window then continues through Cyber Monday on November 30.
Frequently Asked Questions
When is Black Friday 2026?
Black Friday 2026 is Friday, November 27, 2026. In the US, it falls one day after Thanksgiving on November 26. In the UK, Black Friday is also observed on November 27.
When is Cyber Monday 2026?
Cyber Monday 2026 is Monday, November 30, 2026. It follows Black Friday by three days and traditionally marks the final day of the Thanksgiving-to-Cyber-Monday shopping period.
Is Black Friday the same date in the US and UK?
Yes. In 2026, Black Friday falls on Friday, November 27 in both countries. The US date is linked to Thanksgiving, while the UK has adopted the same annual Black Friday shopping date without Thanksgiving serving as the underlying holiday.
Do Black Friday sales start before November 27?
Often, yes. Retailers can launch early Black Friday promotions before the official date. Current 2026 retail coverage shows early campaigns already appearing ahead of November 27, so shoppers should compare offers throughout November rather than waiting for one day.
Is Cyber Monday better than Black Friday?
Not necessarily. Black Friday and Cyber Monday are part of the same major shopping period, and retailers can run online promotions across both dates. Compare the final price, coupon terms, shipping and return conditions instead of assuming one day will always have the better deal.
When should I start preparing for Black Friday 2026?
Start researching before November 27. Make a shopping list, record normal prices, compare retailers and identify applicable coupon codes. Then monitor the offers through Black Friday weekend and Cyber Monday so you can compare the actual savings before purchasing.
